The LEVELi™ program from Martopia includes an integrated mix of personalized direct mail and e-mail that drives prospects to a personalized Web site. Each mailer includes an address for a personalized Web site that is dynamically generated during the mailing process.

Interact Through Personalized Web Sites (PURLs)
The personalized Web site features information and offers specifically targeted messaging to the prospect based on his/her interests, business segment, purchase history, etc. The Web site will appear with the prospect’s name and contact information pre-populated in key areas. The site can be designed with interactive tools such as surveys, podcasts, videos, special offers, appointment setting tools and other elements. It can be as simple or robust as you desire.

The LEVELi program supports two-way personalized dialog during the prospecting process, plus it enables measurable marketing ROI tracking and real-time business intelligence gathering. The LEVELi system offers password protected back-end reporting and administrative functionality. You can track prospect activities and responses in real-time.

Software as a Service Model
LEVELi is a Software as a Service (SaaS), so there is no special equipment or software required to implement the program. Each campaign can be customized to meet your specific marketing objectives.