Martopia offers a number of specialized
programs that concentrate on specific business objectives:
Internal
Cultural Branding
Martopia’s approach to Brand Development includes a focus
on creating a true personality for our clients, which differentiates
them in the marketplace. We work with our clients to define
the desired customer experience with their company. In order
to truly deliver on the brand promise, employees must embrace
the brand and the company’s ethos. Martopia develops a
plan to roll out the brand internally to gain buy-in from your
team.
Acquisition
Visibility
Martopia has worked with a broad range of clients specifically
to increase their market visibility and to position their companies
for acquisition. This typically includes an aggressive Public
Relations program integrated with marketing communications.
Post-Acquisition
Brand Unification
Martopia offers a program to formulate and execute a post-acquisition
brand strategy that is designed to unify two organizations into
one. Whether the companies opt for a complete transformation
(new name and image) or seek to position the acquisition to
the marketplace in a specific way, Martopia offers exceptional
expertise to communicate during this critical time period in
a company’s growth continuum.